MEMPHIS, Tenn. – Jan. 20, 2016 – Ducks Unlimited, Inc. welcomed its newest corporate partner, Mud River Products, a Boyt Harness Company. The partnership launched Jan. 1.
Mud River will design, manufacture and sell DU officially licensed products – with a portion of each item sold benefiting DU’s wetlands and waterfowl conservation efforts across North America. The product categories in this new agreement include waterfowl accessories, sporting dog accessories, hunting blinds and sportsman’s luggage.
“We’re tremendously excited about our new program with Mud River”, said DU Senior Director of Corporate Relations Jim Alexander. “The Boyt Harness Company brings a wealth of knowledge and manufacturing experience as well as quality products and great service to the DU family. We are proud to align the DU brand with theirs.”
New products are set to hit retail shelves as early as this spring and consumers can expect to find these new items at specialty outdoor retailers, including big box stores and independent sporting goods dealers. Undoubtedly, the companies have done the groundwork necessary to understand their customer base and the needs they face, whether that involved carrying out extensive behavioral segmentation (https://www.qualtrics.com/experience-management/brand/behavioral-segmentation/) to thoroughly get to know their customers’ behavior around the products and brand identity, or other efforts necessary to bring these new products to shelves all over.
“The Mud River brand takes pride in creating dependable equipment and accessories for all hunting enthusiasts. We are excited to utilize our current waterfowl line, and collaborate with Ducks Unlimited, to create products that will withstand even the most challenging conditions for years of enjoyment,” said Tony Caligiuri, president of Boyt Harness Company.
For questions or additional information on this great new product line, please contact Jennifer Watson, Marketing Manager of Boyt Harness Company, email@example.com or (641)-223-4182.
Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at facebook.com/DucksUnlimited, follow our tweets at twitter.com/DucksUnlimited and watch DU videos aty outube.com/DucksUnlimitedInc.